By now, many of you have seen my content on Social Media. I refer to myself sometimes as a Master Egg Poacher (which I am) and also a Trucker Hat Aficionado (I have about 30 plus as of this writing). I bet you’re wondering why I do that. I mean, I’m a Social Media Speaker and Trainer. Why does all the other stuff have to go in there? And why are there going to be stories?
Great question. It goes in there for several reasons:
- It got your attention, didn’t it? You were reading my bio, looking at my FB page all innocent and stuff and there it was. Made you stop a second, right? You were interested.
- I want you to know me. People like to do business with people they know, like, and trust. You’ll definitely get to know me after hearing the stories of all the trucker hats. You might like me because of them and maybe, even trust me (the jury is still out for that last one).
- I want you to get a sense of my personality. Some of these stories are sad, most are funny, and some are nice. You’ll get to know what I’m about a little more after reading these stories of all these hats over the next several months.
All of this to say, it DOES tie into my social media philosophy. I think the best use of Social Media is to use it as a relationship tool. It’s not really a sales tool, although sales will likely result from people getting to know you more. That’s the good news.
The other good news? You don’t have to have 30 plus trucker hats in order for you to do it.
Find whatever YOUR thing is and share that.
