how did i know that school was going to give me an avenue to be sarcastic and combative? i didn\u2019t or else i\u2019d have come back to school a LONG time ago! school is awesome! i love being contrary and really, you can only be contrary for so long with the same people day in and day out. school allows me to be the other side of the argument for 8 weeks which is just enough time for my classmates and professors to figure out that most of the time i\u2019m arguing just for the sake of arguing and then class is done and i go on to the next set of victims\u2026.(insert evil laugh here!)<\/p>\n
anyway, i am currently taking a class in consumer behavior and this is the paper i turned in to my new unaware professor when asking us to rate an ad campaign on Leggs.com\u2026.poor professor\u2026<\/p>\n
\u201cOn Leggs.com I see several women being portrayed as happy, slender and without a care in the world. My personal values couldn\u2019t be farther from that. I am living in the real world. These women look like someone who could have a career, family, work out, see friends and have a balanced life BUT that\u2019s not realistic.<\/p>\n
I think this site portrays women as inattentive, oblivious and completely rooted in some fantasy world where everyone wears a little black dress, has great legs and smiles all the time.<\/p>\n
I think the site shows women in an inferior role because they obviously don\u2019t need to be concerned with anything concrete or of any substance. Have great legs and the world is your oyster. What is the L\u2019eggs jingle\u2026\u201dNothing beats a great pair of legs!\u201d Hmmm, what about 10% unemployment or a recession or people committing suicide because their once successful lives as stockbrokers is now pretty empty and meaningless.<\/p>\n
The marketers of L\u2019eggs should most definitely be more aware of the world we live in today and the role women play in that world. Women are not sitting on the sidelines shaving and wearing panty hose and smiling left and right without a care in the world. They are scrambling and scraping and worrying as much as the next person about what is happening to their world right now.<\/p>\n
If it was as easy as putting on a pair of L\u2019eggs panty hose and my life would magically be perfec,t I\u2019d be throwing my laptop aside and RUNNING to the nearest Walgreen\u2019s for some L\u2019eggs right now.<\/p>\n
That, however, is NOT the case and I am not running to buy the product from a company who apparently does not live in the world that everyone else lives in. BUT how can you blame L\u2019eggs? They want to sell something positive and happy. Who wants to buy hose from Chicken Little who yells \u201cthe sky is falling; the sky is falling!\u201d Is it better to be honest and unprofitable and still be employed or is it better to sell your soul, \u201cbend\u201d the truth and be able to pay your bills?<\/p>\n
I think L\u2019eggs has definitely fallen into the pitfalls of selling to women. We are ruled by emotion and we like happy, pretty things; not ugly problems. We are content to deal with surface issues. Let the men handle the conditions of substance; we have laundry to attend to!<\/p>\n
This is most definitely an example of low culture because L\u2019eggs is hoping to appeal to the masses not the educated minority. High culture would be an example of something that more closely relates to art or fine literature. A L\u2019eggs ad most certainly does not fall into that category nor do the majority of their consumers. They want to be the happy women who are flying though life not having a problem or want ever. They want the fantasy that L\u2019eggs is selling. In this economic environment, who doesn\u2019t want to put their head into the sand? Wake up when times are prosperous and you can stop worrying abut your hose selection but for now\u2026forward the e-mail that will get you your wish at 8:27 tomorrow morning AND wear L\u2019eggs panty hose. Can\u2019t hurt, can it?\u201d<\/p>\n
now you know\u2026don\u2019t tell my prof\u2026later\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
how did i know that school was going to give me an avenue to be sarcastic and combative? i didn\u2019t or else i\u2019d have come back to school a LONG time ago! school is awesome! i love being contrary and really, you can only be contrary for so long with the same people day in […]<\/p>\n","protected":false},"author":3,"featured_media":344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[37],"tags":[],"yoast_head":"\n